Sales Academy
We created the Sales Academy for people who are professionally involved in B2B sales on a daily basis.
The Sales Academy is an extensive development programme that consists of a series of training courses, each of which develops different competencies necessary in the work of a salesman, such as working on the sales funnel, building relationships with customers or introducing models of effective contact with customers.
One of our main objectives for this training project is to place emphasis on the practical application of the knowledge gained. We want to achieve this through implementation tasks, the involvement of additional trainer time in their verification and individual discussion. This distribution of the project allows not only to monitor the effectiveness of the implementation of the acquired knowledge, but also its consolidation through repetition.
Below are sample training topics that may appear during the Academy. Training blocks are each time designed individually for each organisation. It is also possible to purchase individual training courses.
During the training, DPD employees also had the opportunity to play the training game Targowisko, which shows how the sales process works, supports analytical thinking and decision-making.
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Introduction to consultative sales
This training will allow participants to experience the complexity of B2B sales processes. “The Contractors” training game will also help them understand this issue.
Analysis of sales potential
Participants will realize what real value they give to their customers as salespeople, and how their products compare to the competition
Client portfolio management
Participants will begin the training by confronting and aligning their goals as salespeople with the goals of their organization. The “Sales Funnel” training game will help them do this.
Client lifecycle and relationships
During this training, participants will go through the entire process of working with a client. They will analyze the ideas of client acquisition, the stage of permanent cooperation and after-sales care.
Building long-term client relationships
During this training, participants will experience the process of building a business relationship between a supplier and a client.
Influencing the customer
Participants will learn why they contact customers in the first place and analyze specific sales situations and their objectives.
Needs assessment
Participants will learn more about one of the most desired skills in a salesperson’s job – the ability to know a customer’s real needs and expectations.
Offer presentation
Participants will learn how to present an offer using the Feature-Value-Benefit model. During the exercises they will learn that appropriate arguments and the use of benefit language have a positive impact on the customer.
My role and competencies
The training will allow participants to self-analyze their own motivation to be a salesperson.
B2B Social Selling Academy on LinkedIn
Learn how to use LinkedIn to build your position as an expert in your niche and generate high-quality leads.
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