Marketplace

Is cheap merchandise lying on the shelf a good idea? Do the interests of the store and the distributor conflict? How should cooperation look like so that everyone can make a lot of money? The sales game Marketplace answers all these questions and more.

The game shows how cooperation between a distributor and a store should look like. Some participants, as traders, run their stalls. The others supply the merchants with goods. The game, although seemingly based on negotiations, shows how many things work in the interest of both sides – the product should stay on the shelf as short as possible, the trader’s capital should rotate frequently, and the deliveries should be well matched to the customers’ needs. To achieve this, you need to use sales data efficiently and share that information between the supplier and the merchant.

Game effects

• the game teaches the mechanisms functioning in the supplier-end-store relationship, especially in FMCG industries,
• the game promotes ways of managing supplier-trader relations, allowing to increase sales liquidity,
• the game teaches how to assess market demand and adjust the quantity of goods displayed to it, as well as how to propose a price acceptable to the customer,
• the game shows the benefits of accurate market analysis and supplying it with such goods that will sell as quickly as possible.