Client lifecycle and relationships

During this training, participants will go through the entire process of working with a client. They will analyze the ideas of client acquisition, the stage of permanent cooperation and after-sales care.

They will also realize the enormity of the activities undertaken with the customer and their purposefulness and effectiveness. Next, they will create a customer lifeline and, based on their own examples, learn how to work with customers at a given stage of their “life”. They will get to know the methods of building relationships and tools that allow for lasting and fruitful cooperation with the contractor. They will become acquainted with the barriers in the customer’s consciousness and will learn what mistakes can be made when creating relations, and how to avoid them. In the end, they will create an individual plan to increase effectiveness on subsequent stages of work with the client.

Knowledge

• client life cycle
• stages of the sales process
• relationships and the sales stage

Results

• participants know the stages of working with customers in their business (globally and on a specific client),
• participants are able to analyze the effectiveness of their own sales process,
• participants are able to make an in-depth analysis of a customer’s goals and expectations and take appropriate action to meet the client’s needs.